BOOT CAMP

BOOT CAMP

Boot camps and intensives are like workshops in that they are very hands on. However, where workshops are shorter, like a day or less, boot camps and intensives are longer, 2-4 day experiences. At boot camps, your attendees expect to work. They expect not only to learn, but to implement. And dare I say it? Perhaps even getting their butt kicked a little. Some of us need that encouragement!

Compared to workshops, bootcamps are multi-channel experiences. There are many, bite-size learning experiences that combine to make up a bootcamp program. The on-demand learning approach has proven to be more memorable than a single workshop. Bootcamps are more extensive and intense. But beyond breadth of the curriculum, bootcamps add the power of self-directed learning and the power of group learning. It’s the combination of multi-dimensions that optimize the magical combination of information retention.

So what kind of event are you planning? Are you holding a workshop, a seminar or a boot camp? The word you use to describe your event raises certain expectations with your attendees. It shapes the flow of your event and how you plan the content. It also affects the way you market your event.